AIRxPrice Privacy Policy
Effective Date: October 22, 2024
This Privacy Policy ("Policy") describes Medical Security Card Company, LLC’s and its affiliates’ (collectively, "Company," "we," "us," or "our") practices with respect to the collection, use and disclosure of Personal Information (defined below) collected via this website (“Site” and use of the services available on the Site (the “Services”).
PRIVACY LAWS AND GUIDELINES ARE PART OF A CONSTANTLY CHANGING ENVIRONMENT. WE RESERVE THE RIGHT IN OUR DISCRETION TO CHANGE THIS POLICY AT ANY TIME. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE SITE. MATERIAL CHANGES WILL BE CONSPICUOUSLY POSTED ON THE SITE OR OTHERWISE COMMUNICATED TO YOU. PLEASE READ THIS POLICY CAREFULLY.
IF YOU ARE A RESIDENT OF CALIFORNIA, COLORADO, VIRGINIA, CONNECTICUT, OR UTAH PLEASE SEE THE STATE-SPECIFIC SUPPLEMENTAL PRIVACY NOTICE SECTION LOCATED BELOW FOR ADDITIONAL INFORMATION THAT MAY BE APPLICABLE TO YOU.
This Privacy Policy does not apply data collected from our employees, from job applicants or to any program or service offering that we provide or manage on behalf of a third party for which we are not a data controller.
1. Categories of Personal Information We Collect
For purposes of this Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person. We may collect the following categories of Personal Information:
1.1. IDENTIFIERS.
Information such as: first name, middle initial, last name, name extension (e.g., Jr. Sr., I, II, etc.), email address, phone number, online identifier, internet protocol address ("IP Address"), or other similar identifiers.
1.2. COMMERCIAL INFORMATION.
Commercial information, including prescriptions purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.
1.3. INTERNET ACTIVITY.
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a person’s interaction with the Site or an advertisement.
1.4. GEOLOCATION DATA.
Data which may be determined by IP address, depending in part on your device settings, which may include approximate location data.
1.5. INFERENCES.
Inferences drawn from any of the information described in this section to set personal preferences or make recommendations.
1.6. SENSITIVE PERSONAL INFORMATION.
We may collect information concerning a person’s health.
This Policy does not apply to any data that is publicly available, data that we have aggregated and anonymized such that you are not identifiable or reasonably identifiable, or data that we receive in our role as a data processor to a third-party data controller.
2. Sources of Personal Information
We may collect Personal Information from the following categories of sources:
2.1. INFORMATION YOU PROVIDE DIRECTLY TO US.
We collect Personal Information that you provide directly to us. Personal Information may be required to use certain features of the Site.
2.1.1. Contacting Us; Customer Service; AIRxPrice.
If you contact us, such as via email, our webform, or phone, or to report a problem with our Services, you will be required to provide certain Personal Information. We may retain your message’s content and our response. If you disclose information in our AIRxPrice AI tool, we will use that information to provide you with the requested information. The AIRxPrice AI tool will collect and use any information that you submit to it in order to tailor results in response to your inquiry and will use that information to further train and refine our internal AI model in order to improve its accuracy and capabilities over time. The AIRxPrice AI tool is powered by Microsoft’s Azure OpenAI services and is subject to this Policy.
2.1.2. Marketing Communications.
If we receive your contact information, we may use it to send you promotional and other electronic and hardcopy communications related to the Services. We may use third-party providers to deliver these communications to you. You may opt-out of marketing emails by using the unsubscribe link in the email or by contacting us at [email protected] with "Unsubscribe" in the subject line. To opt-out of other marketing communications (e.g., postal marketing and telemarketing), please contact us as set forth below. Opting out of marketing communications does not opt you out of other non-marketing communications such as communications about your account or transactions.
2.1.3. Feedback.
When you provide comments or feedback about our Services ("Feedback"), we will not treat that Feedback as confidential, and we may use that Feedback for any purpose in our sole discretion so long as it does not personally identify you. Feedback will be used without attribution or compensation to you.
2.2. INFORMATION WE COLLECT AUTOMATICALLY.
We may use cookies, web beacons, pixel tags and other tracking technologies (collectively "Online Technologies") to collect certain information from you automatically when you access our Site.
2.2.1. Internet Activity and Device Information.
We may collect information such as the websites you visit before or after you visit the Site, pages you click-on on the Site , IP address, location information, search requests, browser type, browser language, mobile carrier, operating system, date and time you visit the Site, the amount of time spent on the Site , unique device identifier (e.g., Google Advertising ID (GAID), Android ID, ID for Advertisers (IDFA), ID for Vendors (IDFV), MAC address, International Mobile Equipment Identity (IMEI), or other device IDs), requesting and referring URLs, and the device you use to access the Site.
2.2.2. Online Technologies.
We use Online Technologies to:
• prevent fraud, protect your data from unauthorized parties, and comply with legal requirements;
• make our Site function properly;
• provide personalized experiences;
• tailor our interactions with you;
• help with our marketing efforts;
• provide us with valuable data and statistics about the usage and effectiveness of our Services and to help us improve our Services.
You can choose to either accept or decline certain Online Technologies based on your browser settings. You can disable Online Technologies by changing your browser settings but disabling Online Technologies may impact your use and enjoyment of the Services. Not all features or functions of the Site may work properly if you disable Online Technologies. You cannot disable all Online Technologies, such as cookies that are essential to the functioning of the Site.
2.2.3. Google Analytics.
We use Google Analytics to collect and process information about your use of the Services. Google sets Online Technologies on your device that will automatically send data to Google. Google uses this data to provide us with reports that we use to improve the Site’s structure and content and to learn more about our user base.
We may implement additional add-on services to Google Analytics, such as Demographics and Interest Reporting. Demographics and Interest Reporting uses Online Technologies to collect data about our Site traffic by tracking users across websites and across time to provide us with analytics on our user base. To learn more about how Google uses data, you may click on this text to visit Google’s Privacy Policy. You may click on this text to download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools.
We have also enabled the following Google Analytics Advertising Features, Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting. Remarketing with Google Analytics uses the Google Analytics Cookie to serve advertisements to you across the Internet based on your visit to our Site. Google Analytics Demographics and Interest Reporting uses a third-party Cookie to collect information about our website traffic by tracking users across websites and across time, which generates a report for us to better understand the users of the Services.
We use Google Ads to serve ads across various websites. Google uses Online Technologies to collect data about your use of the Services to generate targeted advertisements to you on other websites that you visit. To opt-out of this type of advertising by Google, to customize your ad preferences, or to limit Google’s collection or use of such data, you can click on this text to visit Google’s Safety Center or you can click on this text to visit Google’s Ad Settings and you can click on this text to follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Services.
2.2.4. Ad Measurement, Conversion Tracking, and Online Behavioral Advertising.
We use third parties to provide targeted advertising, including but not limited to Facebook, Live Ramp, and Double Click. These services collect data about your interactions with the Site and other websites to send you targeted advertisements for goods and services. The data collected may be associated with your Personal Information. These advertisements may appear on the Site, and on other websites and may be sent to you via email. We also use third parties, including Google, to provide us with ad measurement and conversion tracking services. These services measure the effectiveness of our ad campaigns and provide us with better insights about our ads.
To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, you can click on this text to visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance’s WebChoices tool. You also can learn more about opting out of third parties’ use of Online Technologies used to tailor ads and other content by clicking on this text to visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/choices. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads.
2.3. INFORMATION FROM THIRD-PARTY SOURCES.
We obtain Personal Information about individuals from various third-party companies and public sources, and we may combine that with Personal Information or other data we collect. This enhances our existing data about our users, improves our ability to contact you, and enhances our marketing capabilities.
In addition, we are active on social media, including but not limited to Facebook, YouTube, X (formerly Twitter), Instagram, Reddit, Pinterest, and LinkedIn ("Social Media"). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) any comments or content that you post on our Social Media pages. YOU AGREE TO HOLD US AND OUR AFFILIATES HARMLESS AND WITHOUT LIABILITY FOR THE RESULTS OF ANY AND ALL CONTENT YOU POST ON OUR SOCIAL MEDIA PAGES. Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those Social Media platforms/websites. We encourage you to review those policies and terms. Your use of Social Media is not controlled by us or governed by this Policy.
The Services may use advertising networks and services offered by Social Media platforms to deliver advertising content. Use of these services requires Social Media platforms to implement Online Technologies to deliver ads to you while you access the Social Media. Please see the policies of your Social Media platform for options to turn off these ad networks and Online Technologies in relation to the Social Media.
3. Uses of Personal Information
In addition to the uses described elsewhere in this Policy, we may collect, use and disclose any of the Personal Information described in Section 1 above for the following purposes:
3.1. AS STATED OR AGREED TO AT THE POINT OF COLLECTION.
We may use Personal Information for the purposes stated or agreed-to (or as is obvious) at the point of collection. For example, we use Personal Information to respond to your questions, comments, or complaints. We may also use Personal Information as requested or consented to by you.
3.2. ADMINISTRATION.
We use Personal Information for administrative purposes, such as providing customer support, to inform our business strategies, and to understand the Site’s demographics and user preferences.
3.3. SITE MANAGEMENT.
We use Personal Information for Site management, such as troubleshooting problems, improving the content and functionality of the Site, statistical and other analyses of the Site, and to customize the Site for you and our other users.
3.4. COMMUNICATIONS AND ADVERTISING.
We may use Personal Information to send you promotions or to perform targeted advertising, to notify you of new services, products, or programs, to notify you of new features of our Services, to notify you of changes to our Terms or this Policy, and for other similar communications.
3.5. TO PROTECT OUR RIGHTS.
We may use Personal Information to protect our legal rights or interests, or those of third parties, including to bring a legal action against you or anyone who may be causing harm to us, our Site, or to other users of the Site. We may also use Personal Information to seek business, financial or legal advice, and to respond to other legal requests.
3.6. TO RECEIVE FEEDBACK AND IMPROVE USER EXPERIENCE.
We may collect Feedback from you through surveys. We may use all of the survey information that we collect to improve user experience, and our products and services. We may also aggregate and anonymize any survey information and license and distribute the same.
4. Disclosure of Personal Information
In addition to any disclosures described elsewhere in this Policy, we may disclose any of the Personal Information described in Section 1 above to the following categories of third parties:
4.1. EMPLOYEES AND AFFILIATES.
We may disclose or allow access to Personal Information to our employees and affiliates who have a need to know the information for our business purposes.
4.2. VENDORS.
We may disclose Personal Information to our vendors, consultants, agents, partners, and representatives that provide services to us. These vendors may include but are not limited to our marketing and ad agencies, information technology and AI vendors, and customer service call vendors. Our vendors may also aggregate the information they receive for their own internal analysis and purposes and for inclusion in general databases regarding consumer behavior and trends.
4.3. GOVERNMENT OFFICIALS / LAW ENFORCEMENT.
We may cooperate with law enforcement and other governmental agencies, and may disclose Personal Information: (i) if we believe in good faith, we are legally required to disclose that Personal Information, or (ii) if we are advised to disclose Personal Information by our legal counsel.
4.4. PROFESSIONAL ADVISORS.
We may disclose Personal Information to certain professional advisors, such as our attorneys, accountants, financial advisors, and business advisors, in their capacity as advisors to us.
4.5. LEGAL PROCEEDINGS AND PROTECTION OF RIGHTS.
We may use Personal Information and disclose it to third parties if we believe doing so is necessary to provide you the contemplated services or to protect our rights or the rights of others, including disclosing information necessary to identify, contact, or bring legal action in the event of a violation of our contracts, terms, or policies.
4.6. CHANGE IN OWNERSHIP.
In the event Company is the subject of a change of control or in the event the Site, or Application or Services change ownership, in whole or in part, or in the event of a bankruptcy, receivership or a similar transaction, and with respect to due diligence related to the foregoing, we may provide Personal Information to the subsequent (or prospective) owner(s).
4.7. OTHER.
We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).
5. Children
The Services are not directed at children under 18 years of age. We do not knowingly collect Personal Information from children under 18. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information from our records.
6. Data Security
The privacy and the security of your Personal Information is very important to us. We use commercially reasonable administrative, technical, and organizational measures to help secure Personal Information against loss, misuse, and alteration appropriate to the type of Personal Information processed. Unfortunately, no measures can be guaranteed to provide complete security. Accordingly, we do not guarantee the security of Personal Information, and you are providing your Personal Information at your own risk. If a breach of your Personal Information occurs, we will notify you of the breach as required under applicable law.
7. Access from Outside the United States
If you access the Site from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required in other jurisdictions. Our online privacy practices are governed by the laws of the United States, which may differ from privacy laws in your home country. By using our Services, you understand that Personal Information will be transferred, processed, used, disclosed, and stored in the United States and other jurisdictions as set forth in this Policy.
8. Data Retention
We will retain your Personal Information in accordance with our record retention requirements and our internal policies, which reflect our business and legal considerations. Your Personal Information may be retained longer if required or permitted by applicable law.
9. Third-Party Websites
The Site may link to, or be linked to, websites not owned or controlled by us. We are not responsible for third parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. We recommend that you read the privacy policy for each website that you visit.
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10. State Specific Supplemental Privacy Notice
If you are a resident of California, Colorado, Connecticut, Virginia or Utah, please review the relevant section below for additional information on disclosures and additional rights that may apply to you.
10.1. CALIFORNIA PRIVACY RIGHTS NOTICE.